The newspaper ad for the new romantic comedy "When In Rome" boldly states: "From the studio that brought you THE PROPOSAL" in addition to the usual blurbs. This seems really desperate. Does anyone go to a movie because of the studio that releases it? I can understand seeing a film because its stars were in some other movie you loved, or maybe because the director or writers were involved with your favorite flick of all time, but a studio? Come on. Besides, the studio that brought us "The Proposal" -- Touchstone -- also brought us "The Village" and "Mr. 3000," among others. Here's something to remember: if you ever see an ad that states "From the studio that brought you the 2009 STAR TREK remake," beware -- that studio also gave us "The Love Guru."
Having said all that, I still might go and see "When In Rome."
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